Marketing & PR Opportunities
Exhibitors wishing to increase their visibility at IPW can take advantage of the following opportunities to create additional awareness of their product or destination:
Sold Out! Please contact email@example.com to be placed on the waitlist.
The Online Press Room Only package is still available.
IPW has bundled together the two most popular media opportunities into one Brand USA Media Marketplace Package providing greater value and maximizing the visibility of participating U.S. suppliers. The package includes a full day of Brand USA Media Marketplace activities on Monday, June 10, plus full access to the Online Press Room. The package can be purchased via the online Shopping Cart and is expected to sell out quickly. To participate in Brand USA Media Marketplace, U.S. suppliers must be a registered booth holder and purchase a Media Package in advance ($825 through November 16; $925 beginning November 17).
The Brand USA Media Marketplace is the best way for U.S. suppliers to connect with media and to pitch story ideas on-site. The all-day event on Monday, June 10 offers three opportunities for you to connect with media:
- Session I (where you sit at your branded table) is from 9:30 a.m. – 12:30 p.m.
- Session II (where you visit media at their own tables) is from 2:30 p.m. – 4:00 p.m.
- Brand USA Media Marketplace Reception (a private event) from 4:00 p.m. – 5:30 p.m.
Badge Information: There is no additional badge charge if an Exhibitor Delegate from your booth staffs the Media Marketplace table. If needed, you may purchase up to two (2) Monday-only PR badges ($275 each) for your representatives to staff your Media Marketplace table. This one-day only pass grants you access to the evening event on Sunday, and all IPW events occurring on Monday (this includes the Brand USA Media Marketplace, the Brand USA Marketplace Hall and Lunch). Note: The PR Badge does not provide access to the trade show floor on set-up days.
To maximize your visibility prior, during and after the show, the Online Press Room will house comprehensive press materials, including unlimited releases, photos, logos and videos and will invite advance-scheduled interview appointments. Also included are daily U.S. Supplier news feeds to all participating journalists. The Online Press Room will go live 30 days before the start of IPW and remain available until August 30, giving media a valuable resource for their U.S. travel stories. More than 84% of IPW media logged in and started researching stories within 24 hours of the site going live last year. During the show itself, there were 900+ unique log-ins from media doing additional research while on-site.
More than 400 international and domestic media are looking forward to attending and working with U.S. suppliers on new and exciting U.S. travel stories via the Brand USA Media Marketplace and the Online Press Room.
Refund Policy: Please note that March 29, 2013 is the last day to receive any refund for this Public Relations Opportunity. Questions? Contact us at firstname.lastname@example.org.
U.S. Travel has launched a new PR opportunity for suppliers not participating in the Media Marketplace but who want to guarantee their news reaches the nearly 500 IPW media attending IPW.
Exhibitors and booth shares are now able to participate in the popular IPW Online Press Room, just as if they were inside the Media Marketplace. Participants will have a dedicated, branded press room and the ability to interact with journalists and drive traffic to their trade show booth.
Participants will be able to upload four new press releases and photos, one video, and unlimited archived releases for just $495. The four new releases will also be included in the daily IPW U.S. Supplier news feeds sent to all participating journalists. The package can be purchased via the online Shopping Cart.
The Online Press Room will go live 30 days before the start of IPW and remain available until August 30, giving media a valuable resource for their U.S. travel stories. More than 84% of media logged in and started researching stories within 24 hours of the site going live last year. During the show itself, there were 900+ unique log-ins from media doing additional research while on-site.
Nearly 500 international and domestic media are looking forward to attending and working with U.S. suppliers on new and exciting U.S. travel stories via the Online Press Room.
“I've used the IPW Online Press Room for many years and find it an invaluable tool for accessing the latest travel industry news. As opposed to receiving dozens of emails from PRs each day, I get one Daily Digest, which I can scan through and focus on what is of interest to me. I can then click through to the main site to read the full release plus download other resources such as images and video. The tool is particularly powerful during Pow Wow because I can access all the relevant exhibitor information online and I don't have to worry about finding space for cumbersome press kits (an important factor when you're flying from overseas). The sheer scale of IPW means I might not have time to visit all the exhibitors I'd like, so having a central online repository to access supplier details and product offerings has proven to be extremely useful."
Regular contributor to: Sydney Morning Herald, Sun-Herald, West Australian,
New Zealand Herald, Luxury Travel, Maxim, Men's Style & GQ magazines
“I DO find it very useful, especially when I manage to pick out snippets of information that I would only have been able to find out by trawling round every single exhibitor at Pow Wow, an impossible task. I also find it a great help being able to refer back to the information once Pow Wow is over. “
British Guild of Travel Writers
Winner of U.S. Travel Association’s IPW Travel Writer Award
Questions? Contact us at email@example.com.
The IPW Online Marketplace is a complimentary, interactive tool that allows registered buyers and suppliers to connect with one another year-round, sharing valuable U.S. travel product information and materials.
Have your fliers, brochures and promotional items delivered directly to delegates in the official IPW doorknob bag. Delivered with three IPW Daily editions, this offers an opportunity to put your information in the hands of the delegates each morning. To learn more, contact Robert Sullivan, Northstar Travel Media Group, (201) 902-1956.
For $500, your organization can have a Reserved Table at each of the three official IPW luncheons. Tables seat 10 people each day, so by inviting your clients 'to lunch', you are essentially adding additional appointments to your day. Sign up by adding a Reserved Table from the Marketing Opportunities category to your shopping cart when you register online.
Note to Board Level Members: As part of your board level membership, your organization is automatically guaranteed one complimentary reserved table at the luncheons. However, if you would like to reserve a second table, please add it to your shopping cart when you register online.
You can access contact information for free on ipw.com to send up to 25 emails, but if you would like the database in an excel file for mailings, you may order it through U.S. Travel. This is an ideal tool for your pre- and post-marketing efforts. Each list is $395 and includes organization names, delegate names, addresses, phone and fax numbers and, where available, email addresses. Upon receipt of payment, the list will be sent to you by email. You can order the list by adding the buyer or U.S. supplier Contact List from the Marketing Opportunities category to your shopping cart when you register online.
Note: Registered delegates may choose to opt out of receiving promotional and marketing communications from IPW, our sponsors, contact list purchasers and other third parties.
A great way to remember IPW 2013 in Las Vegas! The 2013 lapel pin can be purchased for $3 each. Save when you purchase the 2012 and 2013 lapel pins for only $5. You can add lapel pins to your shopping cart when you register online.