In April, U.S. Travel Association made the incredibly difficult decision to cancel IPW for the first time in its 52-year history. Despite this being a tremendously hard choice, the association says plans have already moved forward for next year’s show.
Update on IPW 2021
Though the industry won’t be gathering in Las Vegas this year for IPW 2020, the city will now welcome delegates for IPW 2021 next May 10-14. Chicago, which had been slated to host the event in 2021, will now serve as IPW 2025’s host city. Other scheduled locations for IPW for the next few years remain unchanged.
“While we are disappointed that the show cannot go on this year, we are incredibly excited to help welcome the world back to America for IPW 2021,” said Malcolm Smith, IPW general manager. “We greatly appreciate the flexibility of all our host cities as we worked toward finding the best path forward in the midst of this pandemic.”
IPW 2021 will be well-timed to help jumpstart international travel once again, and with several new attractions on the horizon for next year (see more on page 7), Las Vegas will be even more ready to showcase the best of their city to the world.
“Thank you to the leadership at U.S. Travel Association for inviting Las Vegas to host its IPW 2021 trade show,” said Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority. “Like many of our industry colleagues, we are anxious to contribute to the travel and tourism recovery efforts and know that IPW bringing travel trade decision makers from across the globe together is an important step in that process.”
Smith expressed particular gratitude to IPW’s original host city for 2021, Chicago, for their willingness to accommodate a new schedule and host the 2025 event. It will be the fourth time the “Windy City” has hosted IPW, with 2014 being the most recent.
“This important decision was a collaboration between U.S. Travel and Choose Chicago. Having the privilege of hosting IPW in June of 2025 in Chicago will be a tremendous opportunity for us and our partners,” said David Whitaker, president and CEO of Choose Chicago. “Equally important, we look forward to traveling to Las Vegas next year to continue our partnership and engagement with the global travel community.”
"In 2021, the show will be a celebration of travel’s strength, unity and endurance through the most difficult experience many in the industry will ever face—and a time to reconnect and rebuild together." - Malcolm Smith, General Manager, IPW
Looking to the Future
Over the course of three days during IPW last year, there were 110,000 business appointments between international buyers and U.S. suppliers that drove $5.5 billion in future travel to the U.S. As the industry begins looking toward recovery, the relationships formed and business generated at IPW will be critical.
“IPW has always been the best way to show everything America has to offer to a global audience,” shared Smith.
When the Time Is Right
Until then, U.S. Travel and the rest of the industry are moving forward and preparing for a time when travel can safely resume.
“Travel is a key economic driver and it will be an integral part of the U.S. economy’s recovery,” said Christopher L. Thompson, Brand USA president and CEO. “While Brand USA is developing a proactive campaign for when it is safe for the world to travel again, we are using this time to deliver inspirational content to keep the United States top-of-mind with our global audience.”
Together, travel companies and workers will come back stronger than ever and be ready to welcome the world back to America when the time is right.
“A strong travel industry is critical to America’s economy and workforce,” said Roger Dow, president and CEO of U.S. Travel. “We are hard at work with our partners and members on how we can be best prepared to lead recovery efforts and get our country back on its feet.”