Get in the Game: Exhibit at IPW

We recognize sports organizations as a crucial sector of our industry for both their contribution to the tourism experience and their economic contribution to local communities. U.S. Travel is uniquely positioned to connect sports clubs to America's largest travel brands and the world's leisure travel buyers, helping to spark new relationships and opportunities.

Join us in Las Vegas May 30-June 3, 2020, for a one-of-a-kind opportunity to participate in face-to-face business appointments with leading international and domestic travel buyers and media, and take part in unique networking events. During a five-day period, IPW will present a cost-effective option to conduct business that could only otherwise be generated through an exhaustive number of around-the-world trips.

IPW is the most productive annual event to meet more than 1,300 buyers and 500 media from more than 70 countries all in one location. During IPW, more than 100,000 pre-scheduled business appointments will take place, generating more than $5.5 billion in future business to the U.S. IPW Brings the World to America.

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From 2017 to 2018, participation from professional sports teams at IPW saw a 185% increase.


The number of professional sports teams that participated at IPW 2018.


More than 1,300 top travel buyers attend IPW each year, offering your organization a unique opportunity to grow your business and fanbase.

Why IPW?

In 2018, more than 20 professional sports organizations including the Orlando Magic, San Francisco Giants, Washington Nationals, Los Angeles Angels, Washington Redskins, Colorado Avalanche, Legends and more joined us in Denver, CO. By coordinating with their local destination marketing organizations, these teams initiated new relationships with international tour operators, educating them on their sports product and opening up the doors for future business from key global source markets.

These teams had the opportunity to meet with qualified international buyers who are looking to add sports product to their itineraries and more than 500 members of the international and domestic media who will help to story tell the United States and its offerings all throughout the year. What's new about a stadium, key players, marquee events in your destination are all things they want to know about -- and the teams are there to share.

How to Participate at IPW


By invitation from your local CVB, booth sharing offers a good introduction to IPW. Sharing a booth enables you to take appointments with buyers that are assigned by the key contact of the CVB. Shared booth delegates receive full access to all functions, enabling numerous opportunities for additional networking. 


By purchasing your own booth, you are able to request and take appointments directly. Each booth can confirm a maximum of 44 appointments. With up to three delegates permitted inside your booth, this option enables you to make efficient use of your time meeting with buyers who are specifically interested in doing business with your organization


Sharing a booth with other sports organizations within your destination is one way to get noticed by buyers for all of a destination's sporting events that draw international visitors. These additional booth options can be customized based on your individual or combined objectives within your destination

Registration Information

The first step to participating at IPW is to register online using your organization login codes.

Find out if your company meets the criteria and learn more about everything that is included in your registration fees.

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Have your organization login codes? Register Now

Already Registered?

Log into the My IPW portal using your individual login codes to:

  • make registration changes and additions
  • update your organization profile
  • find delegates
  • pay invoices
  • manage appointments

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Sports Toolkit

Access resources created specifically for professional sports teams below.

Register for IPW 2020

Have your organization login codes? Register for IPW 2020 now!

Key Dates and Deadlines

October 11 2019 11:59 p.m. EDT  
100 Percent Booth Refund Deadline

Last day to receive a 100 percent refund of booth fees for cancelled booth space. Cancellations…

November 22 2019 11:59 p.m. EST  
Early Exhibitor Registration Discount Deadline

Last day to save up to $245 by paying the early exhibitor delegate registration fee of $1,280 …

November 22 2019 11:59 p.m. EST  
Early Shared Booth Delegate Registration Discount Deadline

Last day to save $200 by paying the early shared booth delegate registration fee of $1,795 for…

Delegate Categories

Find out about the different exhibitor delegate categories and the roles and responsibilities required for attending IPW.

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Marketing and PR Opportunities

In addition to our many sponsorship and advertising packages, IPW offers exhibitors numerous opportunities to maximize your visibility and drive additional awareness of your brand or destination. Several affordable options are available through the online shopping cart, including:

  • Brand USA Media Marketplace Package
  • IPW Online Press Room
  • Reserved Tables at Official Luncheons
  • Collector Pins

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Exhibitor Services

Make sure you are set up for success at IPW by learning more about Brand USA Marketplace Hall, what to expect with your booth, and rules for exhibiting.

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Through IPW's pre-scheduled appointments, you will have valuable face-to-face time to build and strengthen relationships and negotiate future business with buyers. Learn more about IPW's online appointment system to get prepared before appointment scheduling opens.

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Hotel and Travel

Find helpful information about hotel reservations, sightseeing tour options, volunteer opportunities, and ground transportation services offered to attendees.

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