Types of Delegate Categories

Individual exhibitor delegate registration is open only to U.S. suppliers who have purchased a standard or Express Booth—or who are participating in a declared booth share—or a Connect Tour Table Top.

  • Exhibitors may register up to two delegates per 10'x10' booth space. Thus, single booth holders may register up to two delegates; double booth holders up to four delegates; and triple booth holders up to six delegates. (Note: Reduced due to COVID-19; if restrictions are lifted we may be able to return to the traditional three delegates.)
  • The complimentary Board Representative registration does not count toward the two delegates per booth space limit.
  • Purchasers of an Express Booth may only register one delegate: the Key Contact.
  • Purchasers of a Connect Tour Table Top may only register one delegate: the Key Contact.

These delegates fall into one of several delegate categories: Key Contact, Exhibitor Delegate, Shared Booth Partner Delegate, One-Day Media Marketplace Delegate, Marketing Delegate, and Other One-Day Exhibitor Delegates. Note: The Monday-/Tuesday-/Wednesday-Only registration packages will not be available for purchase until social-distancing restrictions are lifted.

An individual may only be registered with a single one-day registration. If an individual is registered more than once using multiple one-day registration packages, the registrations will be cancelled and the individual will be re-registered as an Exhibitor Delegate. A revised invoice will be issued for the difference owed on the full access registration.

There is no spouse or family program, and no partial registration will be given for attendance at IPW social events.

Note: Payment for all registration purchases must be received in full before any credentials will be distributed on-site.

Delegate Registration Fee

Standard (single, double, triple) booths: The booth rental fee does not include any delegate registrations. Each individual registered in a standard booth must pay the delegate registration fee.

Express Booth and Connect Table Top options: The Key Contact registration is included in the fee.

Registration fees do not include housing or transportation to/from the Host City.

Download Registration Fees

Registering at a Discount Rate

If an exhibitor registers at a discounted rate, but payment is not received for that individual by the discount deadline, the discounted registration fee will not apply. U.S. Travel will amend the registration, applying the next applicable rate, and will balance bill the new amount due.

Key Contact Delegate

Each organization must designate one of their delegates as the Key Contact. The Key Contact serves as the liaison between your organization and U.S. Travel in organizing your participation in IPW. Other delegates in the booth must go through their Key Contact to obtain information such as the ipw.com login and password for updating the organization profile, requesting appointments, and for the list of pre-scheduled appointments.

Note: If you designate a Registration Contact who is different from the Key Contact, that Registration Contact will receive all correspondence from U.S. Travel prior to IPW and will be responsible for your organization's compliance with the Brand USA Marketplace Hall Rules and Regulations. The Registration Contact does not need to be a registered delegate; some exhibitors prefer to designate an administrative or other staff person to coordinate pre-show logistics.

Exhibitor and Shared Booth Partner Delegates

For exhibitors who purchase a standard booth, there are two scenarios for delegate registrations:

Exhibitors purchasing a regular booth: All employees and booth partners beyond the Key Contact are registered as Exhibitor Delegates under the booth-holding organization's name. Purchase the Exhibitor Registration package for these full access delegates.

Exhibitors purchasing a declared shared booth: The registration package purchased depends on who employs the delegate.

  1. The Exhibitor Registration package is for employees of the booth-holding organization.
  2. The Shared Booth Partner Delegate Registration package is for employees of your booth-sharing partner organizations. These generic Shared Booth Partner Delegate Registrations are purchased during registration and are later assigned to specific booth partners through the My IPW portal.


Exhibitors who have purchased a declared shared booth and shared booth partner delegate registrations will need to log into the My IPW portal (or click through the link in their Exhibitor Proof Sheet) to assign those Shared Booth Partner Delegate registration packages to specific partners. All booth-sharing organizations registered in the past will be available for selection. If you have new organizations that are not listed, email us and we will add them to your list. You may assign Shared Booth Partner Delegate registrations to up to two employees of any booth-sharing partner organization.

Note: Exhibitors purchasing the Express Booth or Connect Tour Table Top options may only register one delegate: the Key Contact.

One-Day Media Marketplace Delegate

Note: Due to social-distancing restrictions and guidelines, the Media Marketplace Table is limited to one representative with only one appointment schedule.

The One-Day Media Marketplace Delegate registration category was created for exhibiting supplier organizations who have purchased the Brand USA Media Marketplace package, and wish to bring in public relations/media staff to take appointments at the Brand USA Media Marketplace.

The One-Day Media Marketplace Delegate badge costs $500 (Members) / $550 (Non-Members). Limit: 1 (Not available with Express Booths or Connect Tour Table Tops)

If you plan to assign one of your booth delegates to staff the Media Marketplace table, do not also purchase a One-Day Media Marketplace Delegate registration for that person. (Note: At least one booth delegate must remain in the booth to take appointments.)

The One-Day Media Marketplace Delegate Fee Includes:
Sunday IPW Opening Event
Monday Brand USA Media Marketplace
Monday Brand USA Media Marketplace Reception
Monday IPW Luncheon

Marketing Delegate

Note: Due to social-distancing restrictions and guidelines, the Marketing Delegate registration currently does not include access to the Marketplace Hall.

The Marketing Delegate registration allows access for marketing and advertising professionals from exhibiting supplier organizations and their agencies of record to official IPW/Brand USA education sessions.

More information about the expanded education program will be posted as details are confirmed.

The Marketing Delegate badge costs $500 (Members)/$550 (Non-Members). (Not available with Express Booths or Connect Tour Table Tops)

The Marketing Delegate registration is not the same as the One-Day Media Marketplace registration. If the delegate is only attending IPW to staff the Media Marketplace table (separate purchase required), you should purchase the One-Day Media Marketplace Delegate registration.

Other One-Day Exhibitor Delegates

Note: These one-day exhibitor registration packages will not be available for purchase until social-distancing restrictions have been lifted.

Registered booth-holding companies (not shared booth partners) may purchase a one-day registration for exhibitor delegates who will be on-site for no more than ONE show day (Monday, Tuesday, or Wednesday). A One-Day Exhibitor Delegate badge costs $500 (Members)/$550 (Non-Members). (Not available with Express Booths or Connect Tour Table Tops)

NOTE: An individual may only be registered with a single one-day registration (One-Day Media Marketplace, Marketing Delegate, Monday-Only, Tuesday-Only, or Wednesday-Only); if an individual is registered more than once using multiple one-day registration packages, the registrations will be cancelled and the individual will be re-registered as an Exhibitor Delegate. A revised invoice will be issued for the difference owed on the full access registration.