Types of Delegate Categories

Individual exhibitor delegate registration is open only to U.S. suppliers who have purchased a booth—or who are participating in a declared booth share with an exhibiting organization.

Notes:

  • Exhibitors may register up to four delegates per 10'x10' booth space (Island booths: up to 16 delegates per 20’x20’; up to 24 delegates per 20’x30.’)
  • The complimentary Board Representative registration and the various one-day badges do not count toward the four delegates per booth space limit.
  • Purchasers of an Express Booth may only register one delegate: the Key Contact.

These delegates fall into one of two categories:

  • Full access: Key Contact, Exhibitor Delegate, and Shared Booth Partner Delegate
  • Limited access: Media Marketplace PR Delegate (Sunday only); Saturday/Sunday Only Exhibitor Delegate; Monday Only Exhibitor Delegate; or Tuesday Only Exhibitor Delegate

An individual may only be registered with a single one-day registration. If an individual is registered more than once using multiple one-day registration packages, the registrations will be cancelled and the individual will be re-registered as an Exhibitor Delegate. A revised invoice will be issued for the difference owed on the full access registration.

There is no spouse or family program, and no partial registration will be given for attendance at IPW social events.

Note: Payment for all registration purchases must be received in full before any credentials will be distributed on-site.

Delegate Registration Fee

Key Contact registrations are now complimentary for all booth types. The registration fee applies to all other staff registered in the booth. Early Rate discounts are available through December 8, 2023.

Registration fees do not include housing or transportation to/from the Host City.

Download Registration Fees

Registering at the Discounted Early Rate

If an exhibitor registers at the discounted Early Rate, but payment is not received for that individual by the discount deadline, the discounted registration fee will not apply. U.S. Travel will amend the registration, applying the next applicable rate, and will balance bill the new amount due.

Key Contact Delegate

Each organization must designate one of their delegates as the Key Contact. The Key Contact serves as the liaison between your organization and U.S. Travel in organizing your participation in IPW. Other delegates in the booth must go through their Key Contact to obtain information such as the ipw.com login and password for updating the organization profile, requesting appointments, and for the list of pre-scheduled appointments.

Note: If you designate a Registration Contact who is different from the Key Contact, that Registration Contact will receive all correspondence from U.S. Travel prior to IPW and will be responsible for your organization's compliance with the Brand USA Marketplace Hall Rules and Regulations. The Registration Contact does not need to be a registered delegate; some exhibitors prefer to designate an administrative or other staff person to coordinate pre-show logistics.

Exhibitor and Shared Booth Partner Delegates

For exhibitors who purchase a standard booth, there are two scenarios for delegate registrations:

Exhibitors purchasing a regular booth: All employees and booth partners beyond the Key Contact are registered as Exhibitor Delegates under the booth-holding organization's name. Purchase the Exhibitor Registration package for these full access delegates.

Exhibitors purchasing a declared shared booth: The registration package purchased depends on who employs the delegate.

  1. The Exhibitor Registration package is for employees of the booth-holding organization.
  2. The Shared Booth Partner Delegate Registration package is for employees of your booth-sharing partner organizations. These generic Shared Booth Partner Delegate Registrations are purchased during registration and are later assigned to specific booth partners through the My IPW portal.


Exhibitors who have purchased a declared shared booth and shared booth partner delegate registrations will need to log into the My IPW portal (or click through the link in their Exhibitor Proof Sheet) to assign those Shared Booth Partner Delegate registration packages to specific partners. All booth-sharing organizations registered in the past will be available for selection. If you have new organizations that are not listed, email us and we will add them to your list. You may assign Shared Booth Partner Delegate registrations to up to two employees of any booth-sharing partner organization.

Note: Exhibitors purchasing the Express Booth may only register one delegate: the Key Contact.

Media Marketplace PR Delegate

The Media Marketplace PR Delegate Registration category was created for exhibiting supplier organizations who have purchased the Brand USA Media Marketplace package, and wish to bring in public relations/media staff to take appointments at the Brand USA Media Marketplace but not staff the booth on the show floor.

A Media Marketplace exhibitor may purchase up to two Media Marketplace PR Delegate Registrations.

  • The first Media Marketplace PR Delegate Registration is complimentary.
  • If you need to purchase a second one-day badge, the following delegate fee will apply: Members: $600 (Members) / Non-Members: $650 

If you plan to assign one of your booth delegates to staff the Media Marketplace table, do not also purchase a Media Marketplace PR Delegate registration for that person. (Note: At least one booth delegate must remain in the booth to take appointments.)

NOTE: The Media Marketplace PR Delegate Registration not available with Express Booths.

The Media Marketplace PR Delegate Registration Includes Access To:
Saturday Brand USA education
Saturday IPW Opening Event
Sunday Brand USA Media Marketplace
Sunday IPW Luncheon, sponsored by Brand USA
Sunday Brand USA Media Marketplace Reception

One-Day Exhibitor Delegates

Registered booth-holding companies (not shared booth partners) may purchase a one-day registration for exhibitor delegates who will be on-site for no more than ONE show day (Saturday/Sunday OR Monday OR Tuesday).

Perfect for marketing and advertising professionals from exhibiting supplier organizations and their agencies of record or C-Suite staff who typically do not have a sales role at the trade show but who wish to meet with Brand USA, our Marketing and Technology Pavilion exhibitors, or other partners.

A One-Day Exhibitor Delegate badge costs $600 (Members) / $650 (Non-Members). (Not available with Express Booths)

NOTE: An individual may only be registered with a single one-day registration (Media Marketplace-Only, Saturday/Sunday-Only, Monday-Only, or Tuesday-Only); if an individual is registered more than once using multiple one-day registration packages, the registrations will be cancelled and the individual will be re-registered as an Exhibitor Delegate. A revised invoice will be issued for the difference owed on the full access registration.

The Saturday/Sunday registration is not the same as the Media Marketplace-Only registration. If the delegate is only attending IPW to staff the Media Marketplace table (separate purchase required), you should purchase the Media Marketplace PR Delegate registration for that person.