528,200 people work in tourism-related careers in Los Angeles.
“With so many exciting new reasons to visit our City of Angels, we’re thrilled to roll out the red carpet for IPW in 2024 and showcase why LA is the ideal place to stay, play, and do business,” said Los Angeles Tourism president and CEO Adam Burke. “As one of the world’s most diverse and inclusive communities — and one of the primary gateways to the United States — we pride ourselves on being a destination where everyone is welcome. And starting with the $15 billion modernization of Los Angeles International Airport, we’ve seen incredible investment in the market, offering IPW attendees the opportunity to experience our destination like never before.”
Indeed, there are more reasons than ever to visit the City of Angels since the last time Los Angeles hosted IPW in 2012, including the new SUPER NINTENDO WORLD at Universal Studios Hollywood, 26 MICHELIN starred restaurants, 6,700 new hotel rooms that have opened within the last three years, and the Automated People Mover at LAX, which is making arrival and departure even easier.
Los Angeles Tourism is also promoting the growing popularity of several emerging neighborhoods, including Hollywood’s Vinyl District, which has welcomed new hotels including the Thompson Hollywood and Dream Hollywood, and the Arts District, a creative hub in downtown LA.
The city celebrates creativity in myriad ways; the city, in fact is home to the largest number of museums and performance venues in the country, according to tourism officials. Among the newest cultural attractions is the Academy Museum of Motion Pictures, which opened in 2021. New projects include a new infrastructure project called Destination Crenshaw, which tourism officials describe as the nation’s largest public/private Black art program, and an expansion of the Hammer Museum, which will result in 60% more gallery space and an outdoor sculpture courtyard.
For all of the new reasons to visit, Los Angeles never loses touch with its legendary history and allure. This year, the city is celebrating the 100th anniversary of several iconic sites, including the Hollywood Sign, an enduring symbol of city, the Los Angeles Memorial Coliseum, a major sports and entertainment venue, Warner Bros. Studios, an icon of Hollywood’s film industry and the Millennium Biltmore, a classic hotel in downtown Los Angeles.
As attendees start marking their calendars, one thing is certain: Los Angeles will provide lots of exciting experiences next year during IPW 2024.
The top international origin markets for Los Angeles are Mexico, Canada, U.K./Ireland, Australia/New Zealand and France.