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By: Visit California

Experience California during IPW LA

The California Plaza pop-up experience returns for IPW LA—bigger and better than ever!

Visit CaliforniaVisit California and our colleagues throughout the state are already looking forward to seeing you all in Los Angeles May 3-7, 2024, when U.S. Travel’s IPW makes its highly anticipated return to California. In partnership with our dynamic, iconic host city, Los Angeles Tourism, we have big plans to roll out the red carpet and bring the diversity and essence of the entire state to downtown Los Angeles next spring.

Those plans include bringing back the wildly popular California Plaza experiential pop-up that debuted during IPW Anaheim in 2019. Situated right outside of the Los Angeles Convention Center, California Plaza 2024 will feature a series of daily activations as you come and go from each day’s appointments. Expect innovative branded lifestyle vignettes, delicious eats and drinks, and all sorts of live entertainment.

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Beyond IPW, we encourage you to extend your stay in California and treat yourself to some well-deserved bleisure time in Greater Los Angeles and beyond. Road trip, anyone?! A significant infusion of new tourism product has been introduced since the last time IPW came to Southern California four years ago, giving you much to discover—and rediscover.

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From hotels and theme parks to a growing roster of Michelin-starred eateries and award-winning wineries, breweries, and distilleries, our destination delivers when it comes to serving up fresh experiences. California is where trends are born and innovation incubates, no matter what part of the state you find yourself in. As the entertainment capital of the world, Los Angeles embodies that spirit like no other place on the planet.

People by the pool


So, start dreaming up your 2024 adventures in California today. Follow us @visitcalifornia for daily inspiration and sign up for our e-newsletter for monthly updates. And stay tuned for more exciting details on IPW Los Angeles and the California Plaza!