According to Enterprise is in the process of rolling out a new global offering designed to remove friction at the time of arrival to improve the customer and employee experience.
“We’re working to make sure that when customers show up, we know they’re coming, so we can take them right to the car and get them on their way,” said David Nestor, Executive Vice President and Chief Operating Officer of Enterprise Holdings. “Still, our people will continue to play an important role in providing great customer service. While the technology allows the transaction to go faster, that human touch is still incredibly important to our philosophy and providing the best service possible.”
Rather than making the rental car process less personal, Enterprise Holding’s technologies are actually designed to increase personalization, transparency and control for customers, so they can travel on their own terms and have greater clarity during each step of their trip.
This approach benefits the company’s employees too, helping them to better serve customers confidently and efficiently with the knowledge that customers are more informed. Greater predictability and improved fleet planning is a winning combination for employees and customers alike.
Forward-Thinking Initiatives
Enterprise Holding’s dedication to constant improvement is evident in its recent Environmental, Social and Governance (ESG) report, which showcases the company’s vision to be the world’s best and most trusted mobility company.
The business is exploring new ways to improve the rental car experience, including a recently redesigned National Car Rental mobile app that features improved aesthetics and a more user-friendly interface. New updates to the mobile app include one-click reservation, which allows authenticated users a streamlined reservation experience, and a feature that allows users the ability to view additional rental options from Enterprise Rent-A-Car neighborhood locations when a National location is not available. With National Car Rental’s Emerald Club, members also have the ability to confirm and modify reservations and can bypass the counter at check-in, helping remove friction from the rental process.
Also underway is the rollout of a new global offering from Enterprise that features a streamlined and expedited check-in process, automating certain steps of the customer’s arrival including gathering payment and driver’s license information. Customers are also able to select optional products like damage waiver and XM radio. Another example is a new self-service offering that enables customers to digitally confirm or modify their rental return date and time. These new offerings from Enterprise are being introduced across its broad network of airport and neighborhood locations worldwide.
In addition, Enterprise Holdings is working toward a variety of ESG goals for 2025, including advancing sustainable mobility and upgrading 20% of qualified facilities to more energy-efficient lighting products.
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The Enterprise Holdings FY22 ESG Report covers innovation, partnerships, philanthropy, workplace inclusivity, leadership and more.