Connect with Registered Media On-site and Online

IPW has bundled together the two most popular media opportunities into one Media Marketplace Package providing greater value and maximizing the visibility of participating U.S. exhibitors. The package includes a full day of Brand USA Media Marketplace activities on Monday, June 16, plus full access to the IPW Online Press Room when it goes live 30 days before the start of IPW (see below for more details).

The package can be purchased via the online shopping cart and is expected to sell out quickly. To participate in Brand USA Media Marketplace, U.S. exhibitors must be a registered booth-holder (not available with Express Booths) and purchase a Media Marketplace Package in advance. Pricing: $1,500 (members)/$2,000 (non-members). See below for staffing options.

Due to space constraints, booth-holding exhibitors have priority in Media Marketplace. Booth-sharing organizations requesting the Media Marketplace package will be placed on a waitlist and will be assigned if space is available.

What is it?

This all-day event is the best way for U.S. suppliers to connect with media and to pitch story ideas on-site. The Brand USA Media Marketplace floor will be arranged alphabetically by state and will include sections for national companies and the federal government.

How Do I Register My Media Marketplace Representative?

Media Marketplace package purchasers may assign up to two people to staff the Media Marketplace and manage separate appointment schedules.

There are 3 options for staffing the table:

  • Purchase the Media Marketplace PR Delegate One-Day Registration(s) if you choose to bring in a PR rep(s) just to work the Media Marketplace. This badge does not grant access to the tradeshow floor.
  • Assign one (or two) of your registered booth delegates to staff the table. (Once notified, IPW staff will link the delegate to the Media Marketplace and add their appointment schedule(s).)
  • Combine one registered booth delegate and one Media Marketplace PR one-day delegate to staff your table and take appointments.

The first Media Marketplace PR Delegate One-Day Registration is complimentary; if you need to purchase a second one-day badge, the following fee applies: $600 (Members)/$700 (Non-Members).

NOTE: If you plan to assign one of your booth delegates to staff the Media Marketplace table, do not also purchase a Media Marketplace PR Delegate one-day registration for that person. (Remember: At least one booth delegate must remain in the booth to take appointments.)

How Does it Work?

The Brand USA Media Marketplace offers up to 20 appointments each lasting 10 minutes with a five-minute cross time. Appointments are pre-scheduled during the appointment requesting session. All Media Marketplace delegates (international and domestic media and PR delegates from U.S. supplier companies that purchased the Media Marketplace package) will be notified when this option is open.

IPW Online Press Room

The "Online Press Room (Single Purchase)" package offers exhibitors (standard or express booths) and booth-sharing organizations not participating in the Brand USA Media Marketplace the opportunity to interact with the nearly 500 international and domestic journalists attending IPW, pitch ideas for new and exciting U.S. travel stories, and drive traffic to their trade show booth. Available through the online shopping cart for just $595.

Participating exhibitors and booth-sharing organizations can upload four new press releases and photos, one video, and unlimited archived releases to a dedicated, branded online press room. The four new releases will also be included in the daily IPW U.S. Supplier news feeds sent to all participating journalists. The IPW Online Press Room goes live 30 days before the start of IPW and remains available for three months after IPW concludes, giving media a valuable resource for their U.S. travel stories.

Quick Guide to the Online Pressroom


More than 84% of media logged in and started researching stories within 24 hours of the site going live last year.


During the show itself, there were 900+ unique log-ins from media doing additional research while on-site.


The Brand USA Media Marketplace always sells out! Don't miss out on this popular opportunity. Contact us to learn more. 

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