Print has Gravitas

Print has a tangible quality that is hard to replace and through IPW's printed opportunities, you will get just that. Whether advertising in the Official Program or IPW Daily, both opportunities are distributed to all delegates which guarantees maximum exposure and a focused readership.

Did you know that advertising campaigns combining printed collateral with digital advertising achieve higher response rates than single channel campaign? By spanning across channels, you can draw on the strengths of them collectively, allowing you to drive traffic, increase visibility and remain relevant at every touch point. 

 

Official Program

Distributed to all delegates, the official program contains schedule of events; general show information; list and contact information of host hotels; shuttle schedule; list of exhibitors and booth numbers; and an appointment schedule.

A la carte purchase available online by selecting the appropriate item under the Advertising Opportunities package category in the shopping cart.

All ads are printed in 4-color; placement options include tab dividers (front or back sides) and internal pages.

Download Program Specs

Note: Send all artwork to Krista Roepke. Deadline: April 22, 2020

Program Ad Space Options:
Inside Front Cover $4,500
Tab Divider - Front Side $2,500
Tab Divider - Back Side $2,500
Tab Divider - Both Sides $5,000
Internal Page (U.S. Travel Association to determine front or back) $1,750

IPW Daily

IPW Daily is the official on-site publication for IPW, and is a strong platform for engaging IPW delegates from around the globe and driving traffic to your booth.

Eight total issues are distributed electronically to up to 11,000 travel professionals including 1,300 international and domestic travel buyers and 500 international and domestic travel journalists. Three of these issues (Monday, Tuesday and Wednesday of IPW) are also printed for on-site distribution at the Convention Center.

Advertising can be purchased a la carte or through the purchase of an Online Marketplace Sponsorship Package.

Download the IPW Daily Rate Card

Download the IPW Daily Specifications Sheet

IPW Daily Opportunities:
Sponsored and native content
Display advertising from 1/4 to full page ads
4-page cover wraps (one per issue)
Special finishing options (print issues only)
Enhanced digital visibility (coming soon)

Download the IPW Media Sales and Sponsorship Kit

Learn more about sponsorship and advertising opportunities, packages, and benefits.

Contact Us to Learn More

To learn more about print advertising opportunities contact:

Ruth Mensch

Director, IPW Sponsorships

rmensch@ustravel.org 202.408.2154

Sherena Elharmell

Account Director, IPW Media Sales

selharmell@ustravel.org 202.218.3634