Criteria to Exhibit

At IPW, exhibitors promote and sell U. S. travel products and services (destinations, accommodations, attractions, retail shopping, restaurants, travel packagers, transportation companies and more) to pre-qualified international and domestic buyers (tour operators, wholesalers, MICE buyers and online travel agencies) and travel press. IPW provides a cost-effective marketplace that offers "one-stop shopping" to grow international visitation.

IPW offers a limited opportunity, through the Marketing and Technology Pavilion, for organizations to sell their products and services to other U. S. exhibitors (and buyers).

Eligible Organizations

Promoters of U. S. destinations (city, local, state and regional)
  • Destination marketing organizations 
  • Government agencies: state and territorial tourism offices, federal agencies
  • Convention and visitor bureaus
Organizations that sell U. S. travel and tourism products and services to tour operators and wholesalers
  • Accommodations and food service: restaurants; hotels; resorts; management companies; campgrounds; bed and breakfasts
  • Attractions: amusement and theme parks, museums, cultural, historic and natural sites, casinos, shopping facilities, sightseeing, zoos, aquariums, dining/entertainment venues, attraction services
  • Sports Teams, Events and Venues
  • Transportation companies: airlines, car and recreational vehicle (RV) rental companies, motorcoach companies, cruise lines, rail services
Travel Packagers and Travel Service Providers who sell wholesale U.S. travel products and services
  • Receptive operators
  • Destination management companies (DMCs)
  • Associations that represent the U.S. travel and tourism industry
  • Travel service providers such as telephone services, credit cards and travel insurance

Note: Exhibitor organizations can only sell U.S. travel products and services to buyers at IPW. U.S. exhibitors are not permitted to sell their products and services to other U.S. exhibitors.

Option for Marketing and Technology Providers

The following organizations, who are interested in promoting products and services to U.S. exhibitors, qualify to exhibit in the Marketing and Technology Pavilion, a highly visible location adjacent to the Brand USA booth: 

  • Marketing, advertising and public relations agencies
  • Print, online and broadcast advertising services
  • Consulting firms
  • Research and data services 
  • Financial institutions
  • Social and interactive media: SEO/SEM, advertising, email campaigns, social media, web design
  • Distribution channel management, revenue and reservation systems

Learn more about the Marketing and Technology Pavilion


Have your Organization Login Codes?

Book Your Booth Before Appointment Scheduling Opens on March 6!

Registration Information

Online registration requires organization login codes. If your organization registered in 2022, we will email organization login codes to your organization's primary contact to submit your 2023 registration.

Learn the difference between organization login codes and individual login codes

If you need organization login codes, please submit the brief Login Code Request Form. Due to the high volume of requests, we cannot guarantee that login code requests submitted fewer than 5 days in advance of a registration deadline will be processed in time for you to qualify for a particular registration fee discount or to submit your registration form before registration closes.

Request Organization Login Codes

Member Rates

To be eligible for the member rates, 2023 member dues must be paid by March 3, 2023, regardless of when the registration purchase was made. If the dues payment is not received by March 3, the Non-Member Rate will be applied to the IPW registration invoice (paid or unpaid) and balance billed.

Learn More About U.S. Travel Membership Benefits

Contact the Membership Team

Notes to all Participants

  • IPW participants MAY NOT organize or sponsor any activities that conflict with the official IPW program or sponsored event during official conference hours. Violation of these terms may render the participant ineligible for future participation in IPW.

  • IPW does not offer a guest registration for family members, and no partial registration to attend only the IPW social events.

Booth Rental

There is a limit of three 10' booth spaces per organization. Maximum standard booth height is 8'. Maximum height for the new island booth is 16'.

Rental of standard booth space (does not apply to Express Booth option) includes:

  • One 4' draped table
  • Two chairs
  • One wastebasket
  • One standard identification sign with booth number

Exhibitors must submit the optional Complimentary Furniture Package Order Form prior to the published deadline (see Exhibitor Services section) to receive these items at no cost.

All additional décor--including the required floor covering--can be ordered and paid for by the booth holder directly with Freeman, IPW's official general service contractor. Review carefully the updated Marketplace Hall Rules and Regulations for guidelines and restrictions on booth decor, carpeting, etc.

Note: Individual exhibitor delegate registration fees are not included in the standard booth rental fee. Each individual registered in the booth must represent the exhibiting organization. Only if the exhibiting organization qualifies for, has declared, and paid for the Shared Booth option can, individuals from non-booth-holding entities participate and represent their own organizations in the booth.

Visit Exhibitor Services

Booth Location

U.S. Travel will make every attempt to accommodate exhibitor requests for specific booth locations; however, no guarantees can be made that the exhibitor will be assigned the specific booth(s) requested. Booth locations for standard booths are assigned by U.S. Travel on a regional basis. (Note: Express Booths will be located in the Express Booth Pavilion, not in the geographic regions of standard booths.)

Requests for special locations must be submitted when you register online. U.S. Travel will honor such requests whenever possible. Requests for placement near another organization or a specific configuration of booths must be mutually requested from each organization's respective registration in order to be considered.

Booths will be assigned beginning in January 2023, and announced in mid-March. If an organization does not submit their location request, or purchases booth space after mid-March, U.S. Travel retains the right to assign the organization's booth space in any area of the Brand USA Marketplace Hall and make adjustments to the floor plan at any time that it deems appropriate. No rights or privileges are created for any exhibitor as a result of previous space assignments or years of participation in IPW. Please keep in mind that if you have not paid your 2023 registration in full, you will not receive your booth number confirmation until payment is received.

Express Booths

The Express Booth option is a cost-effective turnkey solution for exhibitors with limited budgets and offers the ability to request up to 22 pre-scheduled one-on-one appointments with the buyers (with potential for more during Manual Scheduling). Purchasers of an express booth may only register one delegate: the Key Contact (included in the booth fee).

Freeman, IPW’s official authorized general service contractor, will provide the branded graphic and identification sign as well as the Express Booth furniture package.

Fee: $3,500 (Members); $5,000 (Non-Members)

Express Booth Overview

Express Booth Graphics Instructions

Island Booths

New This Year! For U.S. Travel board and chairman level members only, we are offering a new booth option to help maximize your visibility and creativity on the show floor while providing you with the flexibility for showcasing your shared booth partners (for qualifying organizations) or simply allowing you the additional space to design your vision in a larger way than the traditional in-line booths.

Traditional number of appointment schedules and maximum number of delegates per booth space apply. Extra appointment options available.

The deadline to register for an island booth is December 16, 2022, so don’t delay! (If you have already registered and wish to upsize to an island booth, please contact Caylie Cook for assistance.)

Island Booth Overview

Island Booth Fees

Available for Chairman's and Board Circle Member Organizations Only.

Note: Exhibiting Chairman’s and Board Circle Members purchasing an island booth receive discounted pricing in lieu of the complimentary single booth as part of their Member benefits package. 

Booth Type Fee
20x20 Island Booth $22,030
20x20 Shared Island Booth $29,560
20x30 Island Booth $25,340
20x30 Shared Island Booth $35,600
20x40 Island Booth $34,700
20x40 Shared Island Booth $47,360

Want to Learn More about or Upsize to an Island Booth?

Contact Exhibits Manager Caylie Cook. Must purchase by December 16.

Shared Booths

A Shared Booth differs from a "regular" booth in that eligible purchasers (booth-holding organization) can register delegates from eligible partner companies and provide them with additional visibility (see "Eligibility" and "Benefits of Sharing a Booth" sections below).

At least one member of the booth-holding organization must be registered in the booth and should serve as the Key Contact.

Note: Booth partners companies participating in a Shared Booth do not receive individual appointment schedules; the booth as a whole is eligible for up to 42 appointments and it is up to the Key Contact of the booth-holding company to assign the scheduled appointments to individuals within the booth once appointment schedules have been sent and manual scheduling goes live.

Shared Booth Eligibility, Rules and Fees

Any non-profit association or destination promotion agency

State and territory tourism offices, DMOs, CVBs, regional promotion agencies, etc., may have representatives from member hotels, attractions, etc., or smaller DMOs within the destination in the booth.

For-profit parent company

Any for-profit parent company may have representatives of its subsidiaries, franchise or management-owned properties in its booth.

The Key Contact is the only person permitted to register the additional booth share delegate(s).

The Key Contact is responsible for purchasing Shared Booth Partner Delegate Registrations and assigning them to partner companies through the My IPW portal. Booth partner companies do not purchase their own registrations.

Shared Booth Partner Delegate Registration Fee

In addition to the shared booth fee paid by the booth holder, each individual registered under the shared booth must also pay an individual shared booth partner delegate registration fee.

Benefits of Sharing a Booth:

An individual contact listing for the booth-sharing organization will appear on under the primary organization's booth listing, including organization name, delegate name, title, address, phone, fax, website, and email address.

Although the booth sign will list only the booth-holding organization name, each booth-sharing partner will have an organization listing in the exhibitor section of the mobile app.

The booth partner's organization name, city and state will be printed on the delegate badge instead of booth-holder's organization name.

Assign your Shared Booth Partner Delegate Registrations

Key Contacts: If you purchased a Shared Booth and Shared Booth Partner registrations, log into My IPW using your individual login codes to assign those registrations to your partners. See the Online Registration Instructions PDF for a step-by-step guide.

Additions, Changes and Cancellations

Delegate changes and the addition of new registrations or other shopping cart items are made through the My IPW portal using your individual login codes.

Delegate cancellations and all booth changes/cancellations, however, must be emailed to [email protected] for processing.

The Key Contact for the booth is solely responsible for all changes or cancellations.

Online Registration Instructions

Log into My IPW


Substitutions are made through the My IPW portal using the individual login codes.

The Key Contact for the booth is solely responsible for all delegate name changes/substitutions.

Online Registration Instructions

Delegate Cancellations

Cancellations of individual exhibitor or shared booth registrations made by March 3, 2023, will receive a 100 percent refund. Cancellations of individual exhibitor or shared booth partner delegate registrations made between March 4-31, 2023, will receive a 50 percent refund. Any cancellations submitted on or after April 1, and any no-shows that occur onsite will not be eligible for a refund.

Booth Changes or Cancellations

All changes to your booth size (or requested booth location) and all booth cancellations, must be submitted in writing to U.S. Travel. A 100 percent refund will be given if the booth is cancelled by March 3, 2023. A 50 percent refund will be given if the booth is cancelled between March 4-31. No refund will be issued for booths cancelled on or after April 1, 2023.

Note: Downsizing your booth is considered a partial cancellation; in this case, the 50 percent refund applies to the difference between the rate of your original booth size and the rate of the smaller booth size.