Criteria to Exhibit

At IPW, exhibitors promote and sell U. S. travel products and services (destinations, accommodations, attractions, retail shopping, restaurants, travel packagers, transportation companies and more) to pre-qualified international and domestic buyers (tour operators, wholesalers, MICE buyers and online travel agencies) and travel press. IPW provides a cost-effective marketplace that offers "one-stop shopping" to grow international visitation.

IPW offers a limited opportunity, through the Marketing and Technology Pavilion, for organizations to sell their products and services to other U. S. exhibitors (and buyers).

Eligible Organizations

Promoters of U. S. destinations (city, local, state and regional)
  • Destination marketing organizations 
  • Government agencies: state and territorial tourism offices, federal agencies
  • Convention and visitor bureaus
Organizations that sell U. S. travel and tourism products and services to tour operators and wholesalers
  • Accommodations and food service: restaurants; hotels; resorts; management companies; campgrounds; bed and breakfasts
  • Attractions: amusement and theme parks, museums, cultural, historic and natural sites, casinos, shopping facilities, sightseeing, zoos, aquariums, dining/entertainment venues, attraction services
  • Transportation companies: airlines, car and recreational vehicle (RV) rental companies, motorcoach companies, cruise lines, rail services
Travel Packagers and Travel Service Providers who sell wholesale U.S. travel products and services
  • Receptive operators
  • Destination management companies (DMCs)
  • Associations that represent the U.S. travel and tourism industry
  • Travel service providers such as telephone services, credit cards and travel insurance

Note: Exhibitor organizations can only sell U.S. travel products and services to buyers at IPW. U.S. exhibitors are not permitted to sell their products and services to other U.S. exhibitors.

Option for Marketing and Technology Providers

The following organizations, who are interested in promoting products and services to U.S. exhibitors, qualify to exhibit in the Marketing and Technology Pavilion, a highly visible location adjacent to the Brand USA booth: 

  • Marketing, advertising and public relations agencies
  • Print, online and broadcast advertising services
  • Consulting firms
  • Research and data services 
  • Financial institutions
  • Social and interactive media: SEO/SEM, advertising, email campaigns, social media, web design
  • Distribution channel management, revenue and reservation systems

Learn more about the Marketing and Technology Pavilion


Registration Information

Online registration requires login codes. If your organization attended in 2017, we will email login codes to your organization's primary contact to submit your 2018 registration.

If you need login codes, please submit the brief Login Code Request FormDue to the high volume of requests, we cannot guarantee that login code requests submitted fewer than 5 days in advance of a registration deadline will be processed in time for you to qualify for a particular registration fee discount or to submit your registration form before registration closes. Request Login Codes

To be eligible for the member rates, 2018 member dues must be paid by February 28, 2018, regardless of when the registration purchase was made. If the dues payment is not received by February 28, 2018, the Non-Member Rate will be applied to the IPW registration invoice (paid or unpaid) and balance billed.

Learn More About U.S. Travel Membership Benefits

Contact the Membership Team

Notes to all Participants: 

  • IPW participants MAY NOT organize or sponsor any activities that conflict with the official IPW program or sponsored event during official conference hours. Violation of these terms may render the participant ineligible for future participation in IPW. IPW does not offer a guest registration for family members.

  • There is no spouse or family program, and no partial registration will be given for attendance at IPW social events.

Register for IPW 2018

Already have your login codes? Secure your spot at IPW now.

Booth Rental

There is a limit of three 10' booth spaces per organization. Rental of booth space includes:

  • One 4' draped table (white)
  • Two chairs
  • One wastebasket  
  • One standard identification sign with booth number

Exhibitors must submit the optional Complimentary Furniture Package Order Form prior to the published deadline (see Exhibitor Services section) to receive these items at no cost.

All additional décor must be ordered and paid for by the booth holder directly with Freeman, IPW's official service contractor.

Note: Individual exhibitor delegate registration fees are not included in the booth rental fee. Each individual registered in the booth must represent the exhibiting organization. Only if the exhibiting organization qualifies for, has declared, and paid for the Shared Booth option can, individuals from non-booth-holding entities participate and represent their own organizations in the booth.

Download Brand USA Marketplace Hall Rules and Regulations

Visit Exhibitor Services

Shared Booth Eligibility, Rules and Fees

Any non-profit association or destination promotion agency

State and territory tourism offices, DMOs, CVBs, regional promotion agencies.

For-profit parent company

Any for-profit parent company may have representatives of its subsidiaries, franchise or management-owned properties in its booth.

The Key Contact is the only person permitted to register the additional booth share delegate(s).

At least one member of the booth-holding organization must be registered in the booth and should serve as the Key Contact.

Shared Booth Occupant Registration Fee

In addition to the shared booth fee paid by the booth holder, each individual registered under the shared booth must also pay an individual shared booth occupant registration fee.

Companies participating in a Booth Share do not receive individual appointment schedules; the booth as a whole is eligible for up to 44 appointments and it is up to the Key Contact of the booth-holding company to assign the scheduled appointments to individuals within the booth once appointment schedules have been sent and manual scheduling goes live.

Benefits of Sharing a Booth:

An individual contact listing for the booth sharing organization will appear on under the primary organization's booth listing, including organization name, delegate name, title, address, phone, fax, website, and email address.

Although the booth sign will list only the booth-holding organization name, each booth-sharing partner will have an organization listing in the exhibitor section of the Official Program.

The booth sharer's organization name, city and state will be printed on the delegate badge instead of booth-holder's organization name.

Register your Shared Booth Delegates

Key Contacts: If you have purchased a Shared Booth and Shared Booth Occupant registrations, log into "My IPW" to assign those shared booth occupants. See the Online Registration Instructions PDF for a step-by-step guide.

Additions, Changes and Cancellations

The Key Contact for the booth is solely responsible for all changes or cancellations.

Delegate changes can be made online through the IPW Action Center; however, all booth changes must be made by U.S. Travel.

Online Registration Instructions

Go to IPW Action Center


The Key Contact may make delegate changes and substitutions, or register additional delegates, by logging into My IPW. Payment must be included for each additional registration; however, there is no charge for name changes or substitutions.

Online Registration Instructions

Go to IPW Action Center

Delegate Cancellations

Cancellations of individual exhibitor or shared booth registrations made by January 5, 2018, will receive a 100 percent refund. Cancellations of individual exhibitor or shared booth registrations made by February 2, 2018, will receive a 50 percent refund. Any cancellations made after February 2, 2018, and any no-shows that occur onsite will not be eligible for a refund.

Booth Changes or Cancellations

All changes to your booth size (or requested booth location) and all booth cancellations, must be submitted in writing to U.S. Travel. A 100 percent refund will be given if the booth is cancelled by September 29, 2017; a 50 percent refund will be given if the booth is cancelled by January 5, 2018. No refund will be issued for booths cancelled after January 5, 2018.

Note: Downsizing your booth is considered a partial cancellation; in this case, the 50 percent refund applies to the difference between the rate of your original booth size and the rate of the smaller booth size.