Criteria to Exhibit

At IPW, exhibitors promote and sell U. S. travel products and services (destinations, accommodations, attractions, retail shopping, restaurants, travel packagers, transportation companies and more) to pre-qualified international and domestic buyers (tour operators, wholesalers, MICE buyers and online travel agencies) and travel press. IPW provides a cost-effective marketplace that offers "one-stop shopping" to grow international visitation.

IPW offers a limited opportunity, through the Marketing and Technology Pavilion, for organizations to sell their products and services to other U. S. exhibitors (and buyers).

Eligible Organizations

1
Promoters of U. S. destinations (city, local, state and regional)
  • Destination marketing organizations 
  • Government agencies: state and territorial tourism offices, federal agencies
  • Convention and visitor bureaus
2
Organizations that sell U. S. travel and tourism products and services to tour operators and wholesalers
  • Accommodations and food service: restaurants; hotels; resorts; management companies; campgrounds; bed and breakfasts
  • Attractions: amusement and theme parks, museums, cultural, historic and natural sites, casinos, shopping facilities, sightseeing, zoos, aquariums, dining/entertainment venues, attraction services
  • Sports Teams, Events and Venues
  • Transportation companies: airlines, car and recreational vehicle (RV) rental companies, motorcoach companies, cruise lines, rail services
3
Travel Packagers and Travel Service Providers who sell wholesale U.S. travel products and services
  • Receptive operators
  • Destination management companies (DMCs)
  • Associations that represent the U.S. travel and tourism industry
  • Travel service providers such as telephone services, credit cards and travel insurance

Note: Exhibitor organizations can only sell U.S. travel products and services to buyers at IPW. U.S. exhibitors are not permitted to sell their products and services to other U.S. exhibitors.

Option for Marketing and Technology Providers

The following organizations, who are interested in promoting products and services to U.S. exhibitors, qualify to exhibit in the Marketing and Technology Pavilion, a highly visible location adjacent to the Brand USA booth: 

  • Marketing, advertising and public relations agencies
  • Print, online and broadcast advertising services
  • Consulting firms
  • Research and data services 
  • Financial institutions
  • Social and interactive media: SEO/SEM, advertising, email campaigns, social media, web design
  • Distribution channel management, revenue and reservation systems

Learn more about the Marketing and Technology Pavilion

 

Registration Information

Exhibitor Registration Opens This Fall.

Online registration requires organization login codes. If your organization registered in 2020, we will email organization login codes to your organization's primary contact to submit your 2021 registration.

Note: Exhibitors who chose to credit their IPW 2020 payment forward to 2021 will be manually registered by the IPW team prior to the official launch, and will receive the standard exhibitor proof sheet as confirmation.

Learn the difference between organization login codes and individual login codes

If you need organization login codes, please submit the brief Login Code Request Form. Due to the high volume of requests, we cannot guarantee that login code requests submitted fewer than 5 days in advance of a registration deadline will be processed in time for you to qualify for a particular registration fee discount or to submit your registration form before registration closes.

Request Organization Login Codes

To be eligible for the member rates, 2021 member dues must be paid by February 28, 2021, regardless of when the registration purchase was made. If the dues payment is not received by February 28, 2021, the Non-Member Rate will be applied to the IPW registration invoice (paid or unpaid) and balance billed.

Learn More About U.S. Travel Membership Benefits

Contact the Membership Team

Notes to all Participants: 

  • IPW participants MAY NOT organize or sponsor any activities that conflict with the official IPW program or sponsored event during official conference hours. Violation of these terms may render the participant ineligible for future participation in IPW.

  • IPW does not offer a guest registration for family members, and no partial registration to attend only the IPW social events.

Booth Rental

There is a limit of three 10' booth spaces per organization. Rental of standard booth space (does not apply to Express Booth option) includes:

  • One 4' draped table (white)
  • Two chairs
  • One wastebasket  
  • One standard identification sign with booth number

Exhibitors must submit the optional Complimentary Furniture Package Order Form prior to the published deadline (see Exhibitor Services section) to receive these items at no cost.

All additional décor must be ordered and paid for by the booth holder directly with Freeman, IPW's official general service contractor.

Note: Individual exhibitor delegate registration fees are not included in the standard booth rental fee. Each individual registered in the booth must represent the exhibiting organization. Only if the exhibiting organization qualifies for, has declared, and paid for the Shared Booth option can, individuals from non-booth-holding entities participate and represent their own organizations in the booth.

Download Brand USA Marketplace Hall Rules and Regulations

Visit Exhibitor Services

Booth Location

U.S. Travel will make every attempt to accommodate exhibitor requests for specific booth locations; however, no guarantees can be made that the exhibitor will be assigned the specific booth(s) requested. Booth locations for standard booths are assigned by U.S. Travel on a regional basis. (Note: Express Booths will be located in the new Express Booth Pavilion, not in the geographic regions of standard booths.)

Requests for special locations must be submitted when you register online. U.S. Travel will honor such requests whenever possible. Requests for placement near another organization or a specific configuration of booths must be mutually requested from each organization's respective registration in order to be considered.

Booths will be assigned beginning in January 2021, and announced in early March 2021. If an organization does not submit their location request, or purchases booth space after January 2021, U.S. Travel retains the right to assign the organization's booth space in any area of the Brand USA Marketplace Hall and make adjustments to the floor plan at any time that it deems appropriate. No rights or privileges are created for any exhibitor as a result of previous space assignments or years of participation in IPW. Please keep in mind that if you have not paid your 2021 registration in full, you will not receive your booth number confirmation until payment is received.

Express Booth Option

New for 2021! The Express Booth option is a turnkey solution for first-time exhibitors or companies that attended as a booth share partner in the past but who now want to establish a solo branded presence with the ability to request up to 22 prescheduled one-on-one appointments with the buyers (with potential for more during Manual Scheduling).

Freeman, IPW’s official authorized general service contractor, will provide the branded backdrop and identification sign as well as the Express Booth furniture package.

Fee: $3,500 (Members); $5,000 (Non-Members)

Learn More about Express Booths

Shared Booth Eligibility, Rules and Fees

1
Any non-profit association or destination promotion agency

State and territory tourism offices, DMOs, CVBs, regional promotion agencies, etc., may have representatives from member hotels, attractions, etc., or smaller DMOs within the destination in the booth.

2
For-profit parent company

Any for-profit parent company may have representatives of its subsidiaries, franchise or management-owned properties in its booth.

3
The Key Contact is the only person permitted to register the additional booth share delegate(s).

At least one member of the booth-holding organization must be registered in the booth and should serve as the Key Contact.

4
Shared Booth Partner Delegate Registration Fee

In addition to the shared booth fee paid by the booth holder, each individual registered under the shared booth must also pay an individual shared booth partner delegate registration fee.

Companies participating in a Booth Share do not receive individual appointment schedules; the booth as a whole is eligible for up to 44 appointments and it is up to the Key Contact of the booth-holding company to assign the scheduled appointments to individuals within the booth once appointment schedules have been sent and manual scheduling goes live.

Benefits of Sharing a Booth:

An individual contact listing for the booth-sharing organization will appear on ipw.com under the primary organization's booth listing, including organization name, delegate name, title, address, phone, fax, website, and email address.

Although the booth sign will list only the booth-holding organization name, each booth-sharing partner will have an organization listing in the exhibitor section of the Official Program.

The booth partner's organization name, city and state will be printed on the delegate badge instead of booth-holder's organization name.

Assign your Shared Booth Partner Delegate Registrations

Key Contacts: If you purchased a Shared Booth and Shared Booth Partner registrations, log into My IPW using your individual login codes to assign those registrations to your partners. See the Online Registration Instructions PDF for a step-by-step guide.

Additions, Changes and Cancellations

Delegate changes and the addition of new registrations or other shopping cart items are made through the My IPW portal using your individual login codes.

Delegate cancellations and all booth changes/cancellations, however, must be emailed to ipwreg@ustravel.org for processing.

The Key Contact for the booth is solely responsible for all changes or cancellations.

Online Registration Instructions

Log into My IPW

Substitutions

Substitutions are made through the My IPW portal using the individual login codes.

The Key Contact for the booth is solely responsible for all delegate name changes/substitutions.

Online Registration Instructions

Delegate Cancellations

Cancellations of individual exhibitor or shared booth registrations made by January 8, 2021, will receive a 100 percent refund. Cancellations of individual exhibitor or shared booth partner delegate registrations made between January 9-February 5, 2021, will receive a 50 percent refund. Any cancellations submitted after February 5, 2021, and any no-shows that occur onsite will not be eligible for a refund.

Booth Changes or Cancellations

All changes to your booth size (or requested booth location) and all booth cancellations, must be submitted in writing to U.S. Travel. A 50 percent refund will be given if the booth is cancelled by December 11, 2020. No refund will be issued for booths cancelled after December 11, 2020.

Note: Downsizing your booth is considered a partial cancellation; in this case, the 50 percent refund applies to the difference between the rate of your original booth size and the rate of the smaller booth size.