Welcome to your virtual exhibitor services kit! Here you will find all the resources you need to successfully manage your booth preparations including: marketplace hall rules and regulations, Exhibitor Appointed Contractors (EAC) rules and forms, links to the interactive floor plan and Freeman Online, shipping labels and other downloadable order forms, etc.

Brand USA Marketplace Hall Rules and Regulations

To ensure a successful IPW, all Exhibitors should carefully review the updated Brand USA Marketplace Hall Rules and Regulations.

This document will provide answers to the following topics:

  • Admission/Badges
  • Cancellation Policy
  • Booth Company Name and Profile Restrictions
  • Prohibited Activities
  • Exhibitor Appointed Contractors
  • Booth Set-Up and Booth Tear-Down
  • Complimentary Booth Furniture Package
  • Booth Décor and Carpeting
  • Aisle Carpet and End of Aisle Signage
  • Audiovisual
  • Security
  • Indemnification

Interactive Floor Plan

IPW's interactive floor plan allows viewers to zoom, pan the map, view exhibitor information, search for exhibitors, etc.

Once posted, the interactive floor plan will be updated once a week to include new exhibitors or booth changes. Even though a booth may appear to be available on the floor plan it is possible that it has been assigned but not updated online yet.

View the interactive floor plan

Questions? Contact Us

Official Show Contractor and Exhibitor Appointed Contractors (EAC)

Freeman is the official show contractor for IPW.

If you are using an exhibit service contractor other than Freeman, please note that U.S. Travel requires advance notification. The following requirements must be submitted by April 5, 2024.

Note: Does not apply to Express Booths.

Advance Notification Requirements

Complete the Exhibitor Appointed Contractor (EAC) Form

Exhibitor Appointed Contractor (EAC) Form

Submit Certificates of Insurance

Workers compensation providing at least $100,000 in coverage and meeting the requirements established by the state of California; and Comprehensive general liability providing at least $1,000,000 in coverage and naming U.S. Travel Association, Freeman and Los Angeles Convention Center as additional insureds.

If Using Non-Registered Company Staff, Complete the Notification Form

An exhibitor may use a representative from the exhibiting organization to assist with set up and dismantling of the booth; however, if that representative is not a registered IPW delegate, advance notification of that representative's contact information must be given to U.S. Travel for pre-approval (access will only be given during exhibitor move-in/move-out times). Submit this information using the Notification of Intent to Use Non-Registered Staff or Agents of Exhibiting Organization for Booth Set-Up/Dismantle Form by April 5, 2024.

Download the Form

Installation and Dismantling

Currently Freeman has an agreement with local labor for display installation and dismantling. Full time employees of the exhibiting companies, however, may set their own exhibits without assistance from this local. Any labor services that may be required beyond what your regular full time employees can provide, may be rendered by the local. Labor can be ordered in advance via Freeman Online or at the onsite service desk.

Material Handling
Exhibitors may hand-carry their own materials into the exhibit facility. The use or rental of dollies, flat trucks and other mechanical equipment, however, is not permitted. Freeman will control access to the loading docks in order to provide for a safe and orderly move-in/out. Only full time employees of the exhibiting company will be allowed to hand-carry items. Unloading or reloading at the dock of any and all contracted carriers will be handled by Freeman.

Freeman Exhibitor Webinar

Freeman, the official show contractor for IPW, hosted an exhibitor webinar on March 22 covering best practices to manage your exhibit budget through design, graphic and furniture needs and an overview of any new rules and guidelines for IPW 2024.

View recording (use passcode: Fu9ML87)

Download chat log

Freeman Online

Freeman’s exhibitor services website contains complete information on booth shipping, installation, carpet and furniture rental, and booth accessories such as floral arrangements, Internet and phone service, and electricity. Please note each vendor's deadlines as they may vary.

Go to Freeman Online

Complimentary Furniture Package

Freeman provides a basic complimentary furniture package to standard booth purchasers; however, exhibitors must order the items via the Freeman Online website by April 5, 2024 to take advantage of this offer.

Orders placed after the deadline will incur a fee. (The furniture package included with the turnkey Express Booth will be provided automatically.)

Shipping Booth Materials to Freeman

Pay close attention to the following shipping periods and deadlines. Plan accordingly and use the appropriate label below.

Shipping Label - Advance to Warehouse

Shipping Label - Show Site Delivery

Other Service Order Forms

Order forms pertain to several different service providers. Review the deadlines listed on each form as they may vary.

These order forms are available through the Freeman Online site:

If you require booth security, please download the form below.

Booth Security

Internet Connection

SmartCity is the exclusive supplier of Internet connectivity for all events within the Los Angeles Convention Center, and can provide Internet and networking connectivity to any area of the facility.

A complimentary basic Wi-Fi is available in all public spaces and meeting rooms, and can be used for non-mission-critical applications such as general web surfing and Internet-based email access.

Access to the Wi-Fi network may be limited in the exhibit hall and cannot be guaranteed as access is based on the volume of users.

Internet Order Form

Express Booth Graphics

The turnkey Express Booth furniture package will automatically be provided, no form is required. However, Express Booth exhibitors must submit the artwork for their branded graphic to Freeman by April 5, 2024.

Express Booth graphics instructions

Food and Beverage Distribution on the Show Floor

The TASTE Los Angeles by Levy is the exclusive food and beverage provider for the Los Angeles Convention Center, and will provide all of your food, beverage, and staff services.

Note: The cooking, preparation or sale of food and beverage in the Brand USA Marketplace Hall is prohibited except through designated sponsors of the lounge areas. (Examples of prohibited items include but are not limited to: popcorn makers, food warmers, hot plates, etc.)

Hosting Events on the Show Floor

Exhibitors may host an event in their booth or dedicated destination aisle during select times Sunday-Tuesday. You must follow the guidelines and submit your event for pre-approval.


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