Welcome First-time Exhibitors

  • Welcome First-time Exhibitors

    IPW is your gateway to the most influential global travel marketplace for inbound travel.

    Over several days, you’ll meet face-to-face with buyers and media, showcase your destination or product, generate leads and foster business connections that drive meaningful travel to the United States.

IPW Booth floor

Your Roadmap to IPW Success

As a first-time exhibitor, you will gain access to tailored resources designed to help you prepare and maximize your investment. From pre-scheduled business appointments to dynamic networking sessions, every element of IPW is built to expand your exposure and position you for success. Our team will guide you, ensuring you have the tools, support, and confidence to stand out on the global stage.

Set Your Team Up for Success

+ Before IPW

Stay Informed

  • Attend monthly exhibitor webinars to stay informed of timelines, deadlines and required actions.
  • Review the official event schedule and identify receptions, education sessions and networking opportunities your team should attend.
  • Familiarize yourself with IPW policies and deadlines to avoid last-minute surprises.

Complete Your Registration & Housing

  • Complete your exhibitor profile to attract the right buyers and media.
  • Register your team early and ensure everyone has completed required registrations and travel arrangements.
  • Book hotel rooms as soon as the official IPW Housing Block opens to secure the official event rates.

Prepare Your Booth

  • Review the Exhibitor Service Manual and note all ordering deadlines for furnishings, electrical, internet, shipping and other services.
  • Prepare polished booth graphics, marketing materials and business cards.
  • Confirm shipping, material handling, labor and move-in/move-out logistics.
  • Pack a booth emergency kit with chargers, extension cords, tape, scissors, pens, stain remover, pain relievers and other essentials.

Build Your Business Plan

  • Define your goals, from lead generation to media exposure and partnership development.
  • Research and schedule appointments with buyers and media through the IPW appointment system.
  • Develop a staffing schedule and prepare your booth team to ensure seamless coverage throughout IPW.
  • Promote your participation through email and social media to encourage attendees to visit your booth.

+ During IPW

Be Ready for Success

  • Arrive early to set up your booth and test all technology.
  • Visit the Exhibitor Services Desk early if you have questions or need assistance. It's much easier to resolve issues before appointments begin.
  • Be appointment-ready with clear talking points, sales materials and follow-up resources.
  • Wear comfortable, professional attire—you'll be on your feet for long days.

Maximize Your Investment

  • Know the event schedule and venue layout so you don't miss appointments, education sessions or networking opportunities.
  • Capture leads consistently through lead retrieval and direct interactions.
  • Keep your booth staffed during all show hours. An unattended booth can mean missed business opportunities.

+ After IPW

Follow Up Quickly

  • Follow up promptly with buyers, media and prospects while conversations are still fresh.
  • Personalize your outreach by referencing conversations, interests and next steps discussed during IPW.
  • Connect with new contacts on LinkedIn and continue the conversation beyond email.

Convert Leads into Business

  • Log and prioritize leads, appointment notes and outcomes into your CRM or sales tracking tool.
  • Schedule follow-up meetings, sales calls, FAM trips or proposal discussions with high-priority prospects.
  • Share qualified leads with the appropriate sales or communications team members for continued outreach.

Measure Your Success & Plan for IPW 2028

  • Review your original goals and success metrics to evaluate your return on investment.
  • Meet with your team to discuss what worked well and identify opportunities for improvement.
  • Begin planning early for the next IPW while insights and ideas are still fresh.