Why IPW?

IPW is your one-stop shop for story ideas and the latest news and trends for the U.S. travel product. Complimentary registration is available for a limited number of qualified domestic media.


Print and broadcast media interested in attending IPW should submit their name and credentials for review to Cathy Reynolds, along with several examples of recently published articles in accredited news outlets (within the past 12 months). Articles must be about travel within the United States. Proof of a journalist's name on the masthead of an accredited publication is also acceptable. You will be notified of your status via return email.

Only working journalists may attend the show; CEOs, publishers, advertising, media or sales representatives and custom publishers are not eligible to register as journalists but may participate through the Marketing and Technology Pavilion.

Contact Cathy Reynolds

Registration Information

Your complimentary domestic journalist registration provides access to all official IPW functions, including the Brand USA Marketplace Hall, Brand USA Media Marketplace, press tours, luncheons, and all evening events.

Online registration requires organization login codes. If you attended as a domestic journalist in the past, and still qualify for this category, we will email you your organization login codes to submit your registration.

Learn the difference between organization login codes and individual login codes

If you need organization login codes, please submit the brief Login Code Request Form. Due to the high volume of requests, we cannot guarantee that login code requests submitted fewer than 5 days in advance of a registration deadline will be processed in time for you to qualify for a particular registration fee discount or to submit your registration form before registration closes. 

Request Organization Login Codes

Notes to all Participants: 

  • IPW participants MAY NOT organize or sponsor any activities that conflict with the official IPW program or sponsored event during official conference hours. Violation of these terms may render the participant ineligible for future participation in IPW.
  • IPW does not offer a guest registration for family members, and no partial registration to attend only the IPW social events.
What Does My Registration Include?
Access to the IPW Online Press Room, offering comprehensive press materials, 30 days in advance of IPW and 3 months after
Exclusive Press Brunch and Destination Experiences on Saturday, May 4, 2024
Brand USA Media Marketplace activities on Sunday, May 5, 2024
Opportunity to request additional appointments with exhibitors who did not participate in the Brand USA Media Marketplace
All meals and related functions which are an official part of IPW
Year-long organization listing on ipw.com and online access to all registered exhibitors

Additions and Changes

Registration changes should be submitted via email to U.S. Travel. All substitutions or name changes must be approved by Cathy Reynolds.

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Cancellation Policy

To cancel your IPW domestic journalist registration, contact U.S. Travel via email.

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Already Registered?

Log into the My IPW portal using your individual login codes to:

  • update your profile
  • find delegates
  • manage appointments

Key Dates and Deadlines

December 4 2023  
Housing Bureau Opens

The U.S. Exhibitor/Press Housing Bureau will open for delegates who cover their own housing…

February 20 2024  
Online Appointment Scheduling Available

Appointment scheduling instructions will be emailed to registered delegates and online…

March 22 2024 11:59 p.m. EDT  
Appointment Requests Due

Appointment requests must be submitted directly to U.S. Travel Association by this date to be…

Brand USA Media Marketplace Appointments and Schedule

The Brand USA Media Marketplace offers 20 appointment slots each lasting 10 minutes with a five-minute cross time. Media Marketplace appointments can be requested during the initial appointment requesting period. See schedule below.

May 5, 2024

Brand USA Media Marketplace Ribbon Cutting

8:45 a.m.

Brand USA Media Marketplace: Session I

9:00-11:55 a.m.

Appointments 1-12

Open Networking

12:00-12:15 p.m.

IPW Lunch

12:30-1:45 p.m.

Open Networking

1:50-2:10 p.m.

Brand USA Media Marketplace: Session II

2:15-4:10 p.m.

Appointments 13-20

Brand USA Media Marketplace Reception

4:30-5:30 p.m.

Brand USA Marketplace Hall Appointments

Domestic journalists may submit up to 25 requests for appointments with those exhibitors who have not opted out of journalist appointments.

Business appointments at IPW are pre-scheduled based on international and domestic journalist requests. Appointment requests are submitted via the My IPW portal. Once the online appointment requesting period closes, the appointment schedule will be computer-generated according to the priority matching order. You will receive your appointment schedule list a few weeks before IPW. 

Press appointments will be scheduled so as not to conflict with official IPW press activities (i.e., the Brand USA Media Marketplace and the press conferences). On Monday and Tuesday afternoon, there is the potential for a total of 14 appointments with exhibitors in their booths on the show floor during the official Business Appointment Session. The manual scheduling process offers an opportunity to request additional appointments to fill open slots.

Want to Learn More about Appointment Scheduling?

Visit the Appointments page to learn more about how to schedule your appointments at IPW and view appointment scheduling tutorials to set you up for success at IPW.

Hotel and Travel

Domestic journalists are responsible for making (and paying for) their own hotel reservations, and should do so through the U.S. Supplier/Press Housing Bureau to obtain the best negotiated rates for the conference.

Click through to access the housing bureau link and other helpful trip planning information.


IPW Travel Writer Awards

U.S. Travel Association and Brand USA's IPW Travel Writer Awards honor outstanding work in print journalism for United States travel destination stories.

Learn more